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Dar es Salaam, June 28, 2026
Yas Tanzania has reached a major milestone in its mission to connect more Tanzanians to digital opportunities, successfully financing over one million smartphones across the country in just one year.
The achievement reflects Yas’ commitment to making smartphone ownership more accessible and affordable, helping more Tanzanians participate in the digital economy through education, entrepreneurship, financial services, communication and access to information.
Over the past four years, Yas has invested more than TZS 1 trillion in expanding and modernizing its network infrastructure, building the country’s largest 4G and 5G network footprint and creating the foundation for reliable connectivity nationwide. Recognizing that network access alone is not enough, the company has also committed nearly TZS 200 billion of its own capital to smartphone financing, enabling more people to access the devices needed to fully benefit from digital services.
Speaking during the milestone celebration, Yas Tanzania Chief Executive Officer Pierre Canton Bacara emphasized that the achievement represents much more than a number.
“Every smartphone represents an opportunity. It is a student accessing educational resources, an entrepreneur growing a business, a family staying connected, or someone participating in the digital economy for the first time,” he said.
The Yas-ZTE Smartphone Financing Program has also received international recognition, earning a nomination at the inaugural Global Mobile (GLOMO) Awards Africa 2026 in the category of Closing the Mobile Internet Usage Gap in Africa – Innovation Award. The nomination recognizes initiatives that help bridge barriers to mobile internet adoption and expand meaningful digital inclusion across the continent.
Unlike many financing initiatives that rely on third-party lenders, the Yas Smartphone Financing Program is funded through Yas’ own investment. This allows the company to offer affordable financing options and extend access to a wider segment of Tanzanians.
As Tanzania continues its digital transformation journey, Yas remains committed to investing in innovative solutions that empower communities, expand access to technology, and ensure more Tanzanians can learn, earn, connect and thrive in an increasingly digital world.
The milestone also reflects Yas’ commitment to its promise of being a true Digital Ally to Tanzanians. Through continued investment in the country’s leading network infrastructure and innovative smartphone financing solutions, Yas is not only providing connectivity but also enabling more people to experience the opportunities that connectivity creates. Whether it is a student pursuing education, an entrepreneur growing a business, a creator building a digital audience, or a family accessing essential services, Yas is helping transform connectivity into opportunity.
To celebrate this achievement, Yas brought together employees, partners, customers, and digital content creators in a vibrant celebration of one million dreams switched on. The event recognized the people behind the milestone and the impact that digital access continues to have on lives, businesses, and communities across Tanzania.
Content creators played a special role in the celebration, symbolizing a generation of Tanzanians whose ambitions have been powered by the opportunities of the digital world. Their journeys reflect the very purpose behind the smartphone financing program: enabling more people to access the tools, platforms, and connectivity they need to pursue their dreams and unlock their potential.
One million smartphones financed is more than a milestone. It is one million opportunities created, one million journeys enabled, and one million dreams switched on.
Tumewasha Ndoto Milioni Moja za Viwango.
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